Listen, Gather, Define
Matt and Simonne from Engine Digital were the captains of this mentorSHIP and guided us through the 6 week journey.
The first week we started off with an informal meet and greet. Cynthia, Jess, Jaden and I introduced ourselves and did some preliminary brainstorming about what direction we might want to head in.
Jaden and I decided to team up and take this challenge on as an unstoppable team. We both felt doing this project together would give us the experience of not only collaborating with seasoned professionals but also our peers.
Showing Simonne and Matthew our portfolios was a really helpful exercise of talking about our work. It helped clarify what needs to be tightened up and how to better talk about our work and ideas.
The mentorship was based off how Engine Digital’s approaches client projects. This was a nice way to get a taste of how an agency might approach their work. The brief they proposed, asked the question:
“How would you improve the lives of people living in Vancouver through digital?”
We were asked to identify a real need and use existing technology to address this problem. We presented our work through a three stage process: Plan, Design and Extend.
For the second week we were deep in the middle of the discovery process. Casting a wide net to identify a problem we could address through technology. Jaden and I started with brainstorming around mental health since it was something we were both passionate about. We researched a lot around mental health apps and “E” mental health and how they could be improved. We looked at trial based evidence for how successful these technologies are at helping prevent and support mental illness. From our research three main insights started to emerge:
In the third week we pitched our initial thoughts and ideas in our first formal presentation. Jaden and I looked at exploring solving some aspect of mental health either through an app or through a VR game.
After discussion and feedback, we ultimately decided to go with an app that was built around communication since this was the best way to integrate accessible and customized care into people’s daily lives.
Imagine, Ideate, Explore